In 2022, social media and business marketing go hand in hand. So, if your business’s social media efforts have been floundering – or you’ve yet to establish any sort of social media presence – getting on top of this problem should be a priority. If no one on your team has much experience with social media marketing, injecting fresh energy into your social media endeavors is liable to seem like an uphill battle. Luckily, the following pointers can help you refine your social media efforts in a timely and stress-free manner.
Work with a Dependable Digital Marketing Agency
If your business’s experience with social media is sorely lacking, don’t hesitate to reach out to a highly-rated digital marketing agency. As the name suggests, such agencies are well-versed in various forms of digital marketing and can give your business’s social media efforts a real shot in the arm. In addition to showing you the ropes of effective social media marketing, some agencies will also oversee your efforts in real-time and make recommendations based on what they observe. So, if social media marketing is a wholly foreign concept to your business, the right digital marketing agency can make all the difference. SoCal-based businesses in the market for social media assistance should have no trouble finding a knowledgeable digital marketing agency in San Diego.
Update Each of Your Accounts Daily
Not only should your business create accounts on all of the hottest social platforms, but you and your staff should also update each of these accounts on a daily basis. This will help ensure that your business remains fresh in the minds of your followers and remains a consistent presence in their lives. Additionally, since many posts can be reused across multiple platforms, there’s no need to wrack your brain thinking up wholly unique posts for each respective platform.
Although each of your accounts should be updated every day, the ideal number of daily updates varies from platform to platform. For example, one to five posts per day work well for short-form platforms like Twitter, whereas one or two daily posts are often more than sufficient for platforms that allow longer posts like Facebook and Instagram.
To help ensure that neither you nor any of your team members become overwhelmed by your social media responsibilities, consider alternating who’s in charge of social media updates by day or by week. You may also want to think about putting different people in charge of different platforms, as only having to update one account per day is far less taxing than overseeing multiple accounts.
Make Yourself Accessible to Your Followers
Social media platforms provide users with convenient vehicles through which to reach out to a wide range of public figures. From celebrities to politicians to professional athletes, social media essentially gives users a direct line to their favorite – and least favorite – people. However, in addition to enabling users to submit comments and questions to individual figures, it also allows them to provide feedback to countless brands and businesses.
Needless to say, the larger your social media following, the more likely you are to receive inquiries and grievances by way of your various accounts – and the more accessible you make yourself to your followers, the more goodwill you’re liable to generate. If there’s one thing modern consumers appreciate, it’s feeling heard, and by addressing their comments and questions in a timely manner, you’ll be showing them how much their input truly matters.
If you regularly receive a significant amount of feedback via social media, hiring a dedicated full-time or freelance social media manager may be a worthwhile expenditure. Not only will this person be responsible for providing responses to follower feedback, they’ll also take charge of every other social media-related responsibility, thereby lifting a tremendous weight off of your shoulders.
Any business that ignores social media in 2022 does so at its peril. Regardless of how small or hyperlocal your business is, maintaining an active presence on social media can do you a world of good. However, this isn’t to say that simply being present on social media is enough to produce the desired results. So, if your business’s social media efforts have been floundering as of late, put the previously discussed pointers to practical use.
Mahesh Kumar is a dynamic marketing consultant and tech enthusiast with a passion for driving business growth through his innovative strategies and cutting-edge technology. With 6 years of experience in the industry, he has helped numerous businesses leverage the power of digital marketing to reach their target audience, build brand awareness, and increase sales.