The Importance of Having Integrated Marketing Communications
Built-in Marketing Communication helps to ensure that all varieties of communications tools and messages are carefully associated together to inform, to persuade, and also to influence buyers to obtain a product. It also helps customers move comfily through the every levels of the buying process include realizing problem which is awareness of need, searching information with regards to a product, evaluating of alternatives, making purchase decision, purchasing and post-purchasing.
Can merge image of company, produce a dialogue and nurture its relationship with customer
Integrated Marketing Forefront and sales communications focuses on using all the organizations marketing promotional efforts towards delivering the same united message. It makes the intended information and messages including devise, quotes, facts, and figures more regular in the process of transmitting text messages from producers to buyers. It can be used in consolidating the image of company, develop a dialogue and nurture its connection with customer. Clear and steady marketing message are able to reach the target audience in the shortest time without confusing them and ensure that all the portion of the strategy can be reached. Hence, it creates a long term relationships with our targeted customer. These customers could be present or future, inner or external. This specific will help company to keep the profitable customer for life. Adversely, if different division managing their own marketing activities in the company, it may lead to the situation in which sales reps giving out different marketing message while corporate department giving out another sporadic message that may lead to confusion. Lack of regular of messages just may confuse or distract the buyers. In addition, it can help buyers to shorten their buying process, especially period of search information about each option of goods with different brand. In conclusion, IMC is very important in deliver the consistent image and message.
Reduce dilemma about the merchandise
Via IMC, buyer can reduce their misunderstandings when choosing a product which can deliver superior value and satisfactions to them by presented in a planed sequence with communication tools. IMC also help buyers by update new information about a product or special offers; give reminders about existing product well-timed and others. Therefore , buyers and consumers can afford a new product within quickest as well as repurchase a product when always persuaded by the communication tools such as advertising or buy additional services and products from the same sellers.
Increase the revenue through increase usefulness
Besides, Integrated Marketing and advertising Communication also can raise the profit by increase its effectiveness. The reason being impact of unified message on the customer’s mind is bigger than impact of disjointed myriad of messages. By simply using Integrated Marketing Communication, message carried has the potential for cutting through the barriers of commercial message that overwhelm customer each day. When customer received a superior concept about the merchandise and service, they will tend to build a lasting relationship with the business and hence the market reveal will increase gradually. It will probably be profitable for the business for long term. By giving more clear message and develop a strong strategy positioning company product in the market, competitive advantage can be delivered to identify themselves from the other competition. Thus it will increase the customer satisfaction and promote increasing profit in the long run. It can be proved by research from Middle for Integrated Advertising which shown that by adopting built-in marketing communication, it can enhance business performance by 10% to 25%.
Built-in Marketing Communication can boost sales by stretching message across several communication tools
It is profitable when customer practice Integrated Marketing Connection which will deliver superior value more effectively by by using a mixture of variety communication channel like sales promotion and direct marketing. By simply stretching messages across several communication tools, purchase can be increased steadily because it create more avenues for customer to become aware about the merchandise itself and its profit. It will definitely boost sales by slowly increase in customer purchase. This is because by using the incorporated marketing communication, we can deliver our information towards more specific target audiences. It truly is like a more specialized media compare to other size media. So, it can reach the target customer with the high accuracy and the probability of the people customers to get product offer is higher. It can maximize the result on customer with lower cost if integrated marketing communication is used wisely.
Integrated marketing communication can ensure that the company to save money
Any communication tool should combine with and attract on as much other communication tools as possible in order to maximize cost performance. Integrated marketing communication can saves a lot of money in the marketing effort in comparison with other who does not adopt it. This is because it permits the company to reduce unnecessary cost by cutting down number of companies. By choosing the same service dealer, it can synchronize photography, design and printing of advertisement and also sales literature. Hence it will save a lot of money and work hard work because it prevents duplication in areas such as graphics and photography. Additionally, it also can save a lot of time. Times can be preserved when we organized meeting that bring all the agencies collectively for briefing, creative session, tactical or strategy planning. Hence, workload and subsequently stress level can be reduced when company practice integrated marketing communication.
Dependability of the text messages
Inside the un-integrated communication marketing, sellers or marketers always send out of sketchy of messages and information to customers. As a result, it directly dilutes the impact of messages and many messages will are not able to arrive, misunderstood, simply ignored by customers because of their reliability. Moreover, without using IMC method, it may bring anxiety frustrate and confuse to buyers, and then customers won’t have confidence and rely upon this brand and their product. This also gives bad effect such as transactions in market which are unable to execute smoothly, and sometimes buyers are unlikely to buy the product again because the performance of the product cannot meet their expectations and are unable to provide them satisfactions. It influences the volume of product sales, which also give bad impact to the business objectives and normally sellers were held accountable as they did not achieve the target given to them. The problem of un-integrated communication marketing can be solving by using IMC method. Ability of sellers to use several communication tools for creates the messages and also the precise product information in a form that may be easily understood by the customers which give reliable, inspire, reassure of sense to customers in the buying process.
Customer Database
Moreover, IMC also provides customer sources to sellers and marketers to identify information about purchasers precisely and effectively. Sellers can know detail information such as which customers need what information throughout their buying life, name and email address of each and every customers the sellers have sold to and also include what the customers purchase and when they purchase the product.
